With the new campaign “talking plain text“ Nissan started an innovative advertising campaign with attractive incentives for new clients purchasing a new car.
To gain qualified leads for test drives that ideally end up with the purchase of a new car.
The generation of a high number of leads via a lead campaign running over nine months
Qualification of these leads via a microsite and having them professionally captured: With the result of 980 prospective customers wanting to make a test drive.
One week after ending the campaign a survey among 200 of the interested customers had been carried out.
1. 27 out of the surveyed persons already took their test drive. 70% of these found their test drive to be very good to good.
2. 11% out of the questioned participants signed a purchase contract right after their test drive
3. More than one third plans to buy a car within the next 6 months. Further 26% left the decision for purchase open.