Saab retailers in Germany need support in their sales activities. An increase in test drives shall help growing sales.
To generate highly qualified leads that match the Saab target group and that are close to a purchase decision.
Also important: that the targeted persons are available on the phone for retailers to arrange a test drive.
Set up a lead campaign with incentives via pop-unders as well as diverse banners, interstitials and standalones
The registration for a test drive is combined with the participation in a competition with the prize of an exclusive drivers training.
More than 91% of the generated leads decided to take a test drive within a campaign period of only two weeks.